Privacy Policy — Pura Media FZCO

This landing page is operated by Pura Media FZCO ("we", "us", "our") on behalf of Homeshield Roofing & Insulation Ltd (referred to below as "the Roofer").

We collect your enquiry details directly through this form and pass them to the Roofer, who will contact you to arrange your quote.

Pura Media FZCO is the controller for the initial collection and handling of your data. Once your details are passed to the Roofer, they are responsible for how they use your information to respond to your enquiry.

When you submit this form, we collect:

• Your name
• Phone number and/or email address
• Property address or postcode
• Details of the roofing work you're enquiring about
• The date/time you selected for a quote visit, if you book one
• Technical data such as IP address and how you interacted with the ad/page, used for ad performance measurement

We use this information to:

• Pass your enquiry to the Roofer so they can contact you and arrange your quote visit
• Confirm and manage any appointment you book through this page
• Measure and improve the performance of the advertising campaign that brought you here
• Comply with legal or regulatory obligations where relevant

• Consent — for passing your enquiry to the Roofer and for them contacting you about it
• Legitimate interests — for basic ad performance measurement (Meta pixel/conversions data), on the basis this doesn't override your rights and freedoms
• Contract/pre-contract steps — where processing is necessary to respond to your quote request

We share your enquiry — name, contact details, property information, and details of the work requested — with the Roofer named above, so they can contact you directly.

We do not sell or share your details with any other roofing company.

We also share limited technical data with service providers who help us run this campaign:

• Meta (Facebook/Instagram) — for ad delivery and performance measurement
• GoHighLevel — our CRM/scheduling platform, used to route and manage your enquiry
• Zapier — used to automate delivery of your enquiry to the Roofer
• Google Sheets — used to record and manage enquiry data
• Microsoft Teams — used to notify the team of new enquiries

These providers process data on our behalf under their own data processing terms and are contractually required to keep it secure.

We retain enquiry data for 12 months from the date of submission, after which it is deleted or anonymised, unless a longer period is required by law.

The Roofer's own retention of your data after receiving it is governed by their arrangements with us and, where applicable, their own privacy notice.

Under UK GDPR, you have the right to:

• Access the personal information we hold about you
• Ask us to correct inaccurate information
• Ask us to delete your information
• Object to or restrict certain processing
• Withdraw consent at any time (this won't affect processing that already happened before withdrawal)
• Complain to the Information Commissioner's Office (ICO) at ico.org.uk if you're unhappy with how your data has been handled

To exercise any of these rights regarding data we hold, contact us using the details below.

If your query relates to how the Roofer has used your data after receiving it from us, you may need to contact them directly.

Pura Media FZCO

enquiries@puramedia.co.uk

Based in Dubai — IFZA Business Park — Building A2 — Dubai Silicon Oasis — Industrial Area — Dubai — United Arab Emirates